Achieving celebrity status within your marketplace as a luxury real estate marketing professional can elevate you to “top-of-mind”.  At this point you become both well-known and well thought of locally by your target market and potential referral sources. Only then, when your name itself becomes very well-known, is it worthwhile to use your name as your brand and also as your website address.

The sudden death of Whitney Houston, one of the great voices of her generation amplifies this phenomenon. Just

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Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea, the center point of  California’s North Central Coast.

Over the years, the natural beauty of the area has inspired poets, writers, painters, and architects alike. Mi

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Successful realtors® do not happen overnight.  They happen because of their unbridled enthusiasm, unfailing determination and an insatiable desire to succeed.  They are hard working, diligent and consistent in all that they do and will not allow anything to deter their efforts.

Their success isnt difficult to pinpoint, but it can be tough to recreate.   Unless of course, you pay close attention to a few of their shared traits.  Traits that are incorporated into the very fiber of their beings and woven into every conversation they have.

1.  Hone

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I know times are tough, but this one takes the cake.  Many agents today are working for the worst commission split in the history of the real estate business.  What’s even worse is that in many companies, the agents are competing with each other just for the chance to work for nothing!  Here’s how it works.

With the failure of most traditional marketing to produce sufficient number of transactions for the average agent to survive, many agents have been forced to move to traditional companies to have enough business.  And t

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As we leap into a the New Year, it is a time to reflect on the year that we leave behind and envision the exciting year that lies before us.  While we could choose to spend time focused on what we wish we had accomplished, it is far more productive to look backwards only for answers and forward towards solutions.  Embrace the change that brings a year filled with unlimited possibilities!

There is only one thing that makes a dream impossible to achieve: The fear of failure

2012 could be the year you crawl within your shell and choose to live a safe, comfortable…albeit fearful life.  Or

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